JDA TV - Enabling Joint Business Planning Between Suppliers and Retailers – Todd McCourtie, JDA and Dion Roberts, dunnhumby

There's a large volume of data being generated about consumer shopping preferences and trends. How can category management professionals adapt their category planning processes to leverage this influx of data? Todd McCourtie, Senior Solutions Strategy Director at JDA, and Dion Roberts, Managing Director for Category Management at dunnhumby, talk about what is driving the need for joint business planning among retailers and suppliers, and why it is important.