Deliver a Personalized Shopping Experience with Category Management Deliver a Personalized Shopping Experience with Category Management

How can Category Knowledge Base help my business?

Every day, your category management team is inundated with data about product attributes, store cluster characteristics, fixtures and floor plans, and sales performance. The good news? This data can help you create and implement successful programs. The bad news? It can be overwhelming. JDA Category Knowledge Base is a powerful relational data repository that manages this huge volume of information and empowers your team to make fact-based, results-oriented decisions.

Need help harnessing your data? JDA and dunnhumby are working together to create cognitive category management strategies that deliver prescriptive, consumer-based insights.

Want to identify and understand the opportunities in your business? We invite you to complete a comprehensive and complimentary Space and Category Management Self-Assessment to benchmark your company against the very best.


  • Flexible, wide-scale access to centralized data
  • Reporting and analysis capabilities provide quick insights
  • Mass synchronization and tracking of work and data across the organization


  • Increased data integrity and consistency
  • Improved productivity by eliminating tedious, manual processes
  • Increased profitability and customer satisfaction
  • Faster, easier access to information organization-wide

Find out how Category Knowledge Base can help you

Expert advice, extended product information, and so much more. Contact one of our highly trained representatives today.

Contact JDA